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Our company

We are Aotearoa New Zealand’s leading supermarket brand, serving more than 3 million customers every week. It’s a big job, but we love what we do - giving customers the very best in choice, value and convenience, while keeping our social and environmental responsibilities top of mind. Find out more about our purpose, our stores and our people.

About Woolworths NZ

Woolworths New Zealand proudly owns and operates over 185 supermarkets in New Zealand. We are the country’s largest private sector employer, with 20,000 New Zealanders employed in our stores, support offices, processing plants and distribution centres.

Our goal is to provide the best possible convenience, value, range and quality to the 3 million Kiwi we serve each week in our stores.

Woolworths New Zealand is part of Woolworths Group Limited, and is also the franchisor of the FreshChoice and SuperValue supermarkets, which represents over 81 stores, also part of the Woolworths Group.

Learn more about the Woolworths Group.

Wholesale supply of groceries

We’ve started to work on opening up our wholesale grocery supply. If you might be interested in buying from us, then we’d love to hear more about you and your business.

Opening up wholesale supply means investing in and developing new systems and technology, hiring a dedicated team, and working with our current supply partners to provide their products.

It begins with understanding more about potential customers - who you might be, what you want, and how we might best meet your needs. If you’re interested in submitting a wholesale supply request with WWNZ, please visit the

NZGW website and complete the wholesale supply request form. Our wholesale rules, criteria, and procedures for considering wholesale supply requests, principles for wholesale supply and standard Wholesale Supply Agreement template are also available on the NZGW website.

Our purpose

Our purpose

As a company at the heart of communities throughout New Zealand, our mission is to make Kiwi lives a little better everyday. A huge part of that is our commitment to making sure our customers enjoy exceptional shopping experiences, both in store and online. We want you to get the very best in choice, value and convenience.

Making Kiwi lives a little better every day is also about the difference we make outside of our stores, for our communities and the environment. Whether it’s working with KidsCan or The Salvation Army, making sure our products are responsibly and ethically sourced, using electric delivery trucks or making our stores energy efficient, we take our social and environmental responsibilities seriously.

Our stores

Our stores

With over 185 supermarkets across New Zealand, we’re proud to serve Kiwi communities all over our beautiful country. Every week, we serve more than 3 million customers, and offer more than 20,000 different products in each of our stores. Keeping these products stocked up, means that our drivers make over 250,000 deliveries from our distribution centres to our stores, every year.

Woolworths New Zealand is a subsidiary of the publicly-listed Australian company, Woolworths Group Limited. Woolworths New Zealand is also the franchise coordinator for Fresh Choice and SuperValue. That's why you might see products that are ‘exclusive to Woolworths’ or ‘only sold at Woolworths’, also sold at these stores. Learn more about us

Our people

Our people

As one of New Zealand’s largest employers, we’re a team of 20,000. You’ll know the friendly in-store team members in your local Woolworths store, but behind the scenes, they're supported by thousands of team members who work in: four dry grocery distribution centres, three fresh produce distribution centres, three chilled and frozen distribution centres, two meat and seafood processing plants, and two support offices.

Keen to join our team? Visit

Careers for more information.

Our leadership team

Sally Copland

Managing Director Woolworths New Zealand

Sally’s career at Woolworths Group began in 2006. She cultivated a profound understanding of the retail landscape through various leadership positions within the business. She most recently served as Managing Director of Group eComX, leading the eCommerce portfolio for both Australia and New Zealand. She commenced her role as Managing Director on 1 July 2025.

Our leadership team

Arjern Ramnarayan

Director of Supply Chain

Arjern started his retail career at Woolworths South Africa, working in various support roles across merchandise planning, replenishment and supply chain, before joining our NZ team in 2016. Arjern recently led our Supply Chain Transformation team, overseeing the development of a strong vision for the future of Woolworths' supply chain.

Ella McInerney

Director of People

Ella is the Director of People and joined Woolworths in mid-2022. She has held a number of People and Business Leadership roles, including at Westpac and Woolworths Group. She has significant experience in leading changes to ways of working, team culture, transformation, and business partnering.

Our leadership team

James Radcliffe

General Counsel

James joined Woolworths in 2015 and is responsible for leading the Legal Services Team. He has more than 31 years of legal experience, including a decade-long stint at Air New Zealand, where he held a range of senior leadership roles.

Jason Stockill

Director of Stores

Jason worked for Sainsbury's supermarkets in the UK for 15 years before moving to New Zealand and joining our team. He has held a number of roles within the Operations team and led the Format Development & Property team, before moving into his current role, where he leads store operations nationwide.

Our leadership team

Mark Wolfenden

Director eComX

Mark is the Director of eComX, our online and digital division. He's an experienced eCommerce leader with broad experience. He joined Woolworths NZ in May 2021, leading the digital function before taking on his current role in early 2022. He has previously held leadership roles at My Food Bag, The Warehouse Group and Sainsbury’s.

Matthew Grainger

Director of Format, Network Development and Property

Matthew has extensive leadership experience in property development across the retail sector and joined us in 2018. Prior to his current role, he held a number of senior roles in our Property team. He now leads the development, management and maintenance of Woolworths NZ’s property network across New Zealand.

Our leadership team

Oliver Lynch

Oliver Lynch

Director of CustomerX

Oliver leads the integration of loyalty, media, brand, and insights. He has 25 years’ experience in marketing, digital, technology and advertising, and joined from US-based tech firm Capital Preferences, where he held the role of Chief Customer Officer. Prior to that, he was at Westpac NZ, first as Chief Marketing Officer and then as Chief Experience Officer, where he led the teams responsible for building and managing all consumer products and services.

Rod Gibson

Rod Gibson

Director of Commercial

Rod leads the commercial, product, and replenishment functions with a focus on supplier relationships and delivering quality and value for customers. Rod has over 20 years’ experience in New Zealand retail and came to the business from T&G Fresh, where he was Managing Director. Prior to that, he held senior leadership roles at Animates and Foodstuffs, overseeing commercial, own brand, and liquor divisions.

Our leadership team

Nicola Gear

Nicola Gear

Director for Finance, Strategy and Performance

Nicola has returned home to New Zealand after 18 years living and working abroad, bringing over 20 years of multinational experience across retail, finance, and corporate strategy. Originally from Te Kowhai near Hamilton, her background includes senior roles at Tesco in the UK and Malaysia, and Asia-Pacific Finance Director at Inchcape. She leads with a focus on delivering customer value, operational performance, and continued strategic transformation.

Kate Eastoe

Kate Eastoe

General Manager Public Affairs, Communications and Sustainability

Kate holds multinational executive experience from industrial manufacturing, FMCG, media, and retail enterprises, with leadership roles in Woolworths Group and Woolworths Supermarkets before relocating to New Zealand. Kate leads a customer- and team-centred public affairs portfolio responsive to New Zealand’s evolving market and regulatory landscape. She is also a Non-Executive Director of the Australian Disability Network.

Our leadership team

Tim Cartwright

Tim Cartwright

Executive General Manager FreshChoice

Tim leads the strategic vision, commercial performance, and network growth for FreshChoice across an expanding footprint of 82+ franchise stores. Partnering closely with owner-operators and the Woolworths Group, Tim drives customer-led innovation and operational excellence to enhance both the franchisee model and market growth. He brings extensive retail leadership experience from senior roles at Metcash Australia, Coles Australia, and Drakes Supermarkets.