Recent misrepresentation of our privacy policy has caused distress to many customers. We feel it our duty to respond and share accurate information on existing protocols and policies to address concerns and clarify misconceptions.

Everyday Rewards (EDR)

As an Everyday Rewards member the information collected about members is:

• Registration details, including your name, email address, phone number, date of birth, street address for delivery
• EDR card number
• Communication preferences for EDR and online shopping
• Online shopping transaction details (Date, Location, EDR number, Articles Purchased, Spend)
• In Store shopping transaction details where EDR card was swiped
• Reward points earned and redeemed online
• Reward points earned and redeemed in store
• Boost offers activated
• EDR Partners linked with EDR account and associated data on customer spend with that partner
• How members engage with our digital platforms and campaigns
  Surveillance Technology

Contrary to recent assertions, Woolworths New Zealand wants to clarify that there is no linkage between customers' Everyday Rewards accounts and footage captured through CCTV. All customers, irrespective of EDR membership status, are likely to be on CCTV footage while in-store. However, this footage is only reviewed if there is a security, theft or safety incident.

The use of surveillance technology at Woolworths New Zealand is aligned with industry standards and we used only for security, theft prevention, or safety purposes, as set out in our Privacy Policy. We emphasise that CCTV has been standard practice for many years.

Some of our store teams wear body-worn cameras, which are only switched on as a last resort if they feel there is risk to their safety. We maintain strict controls over access to video or audio footage, limiting it to essential personnel only.

At some store car parks we now have automatic number plate recognition cameras (ANPR). This alerts the store team if a known shoplifter or other person who we know is a danger to customers or our team, comes into the carpark. This can be a helpful warning for our store team so they can alert police. This technology is only used for security, theft prevention, or safety purposes.

We want to reiterate that we do not use facial recognition technology in any of our stores.

Access to our Privacy Policy

Our Privacy Policy is accessible through various channels, including dedicated pages on Woolworths website, direct links upon registration for an EDR membership, and inclusion in the EDR Ts&Cs. Additionally, the Woolworths New Zealand Privacy Centre (link on the footer of the Woolworths website) features FAQs, discussing the collection of information such as video footage, audio recordings, and number plates, solely for safety and security purposes.

We assure customers that their information is safeguarded with rigorous protocols. We’re transparent in data collection practices, maintaining alignment with industry standards and regulatory requirements.We remain committed to fostering trust and transparency with customers while upholding the highest standards of privacy and data security and we welcome dialogue and collaboration to ensure accurate representation of our policies and practices.