February 2025: As Minecraft CubeezTM stack up in Kiwis’ shopping trolleys, Woolworths New Zealand is bringing the popular game to life in a deliciously fun way.

For two days only, the Cubeez Sandwich Station is popping up in Auckland, offering gaming fans of all ages the chance to experience the Minecraft universe through Minecraft-inspired cubed sandwiches.

Teaming up with Minecraft, Woolworths has launched its exclusive Minecraft Cubeez™, available free with every $30 spent in a single eligible transaction in-store or online at Woolworths Supermarkets, MILKRUN and Metro stores.

Promising a block-busting snacking experience, keen collectors can choose from a range of Minecraft Cubeez-inspired sandwiches free from the food truck on March 1st and 2nd, with a menu as creative as the game itself.

Blending iconic Minecraft foods with real world ingredients, guests can choose from a “Cooked Chicken” sandwich, a sweet and wobbly “Slimes Jelly Delight” or a honey-glazed ham “Golden Apple Treat” pairing. For those who want a bit of a kick, snare a sweet chili sausage and bacon “Fiery Piglin Stack”.

Crafted with the very best of Woolworths’ Own range and fresh seasonal produce, the Cubeez Sandwich Station serves up a tasty, nutritious twist on your favourite flavours. And the fun doesn’t stop there - nab a free Minecraft Cubeez™ to add to your collection, and stay and play with the life-size Cubeez blocks.

Woolworths New Zealand’s Director of Brand, Bríd Drohan-Stewart says: “Our Minecraft Cubeez™ have given Kiwis a real taste of the legendary world of Minecraft, and now the Cubeez™ Sandwich Station offers something they can really sink their teeth into.

“It’s the perfect blend of creativity, food and fun and another great opportunity for families and gaming enthusiasts alike to get hands-on with the game they love.”

The Cubeez Sandwich Station will take you on an epic, edible adventure you won’t want to miss.

WHAT: Cubeez Sandwich Station

WHERE: Pt Erin park and Coyle Park

WHEN: Saturday 1st of March and Sunday 2nd of March from 11am - 3pm

Can’t make it? No worries! Spend $30 at Woolworths Supermarkets, MILKRUN or Metro stores and score a free Minecraft Cubeez™. Collect all 40 to level up your collection!

Featuring one buildable cardboard block per pack, crafty shoppers can build characters like Steve and Alex, creatures like Creeper and Enderman, and iconic blocks such as the crafting table and diamond ore. A special collector case is also available in store and online at Woolworths Supermarkets for $11.

Minecraft’s fandom continues to grow with the highly anticipated April 2025 release of the blockbuster movie, which was filmed right here in Aotearoa New Zealand.