20 January 2025: Woolworths has partnered with the legendary world of Minecraft to unleash a new collectible sensation, Minecraft CubeezTM for New Zealand customers to experience next month.

Minecraft has captured the hearts and imaginations of millions of players worldwide and is now expanding its reach beyond the screen with Minecraft CubeezTM, a physical collectible launching on February 12th.

Customers will be able to collect a Minecraft CubeezTM free with every $30 they spend in a single eligible transaction in-store or online at Woolworths Supermarkets, MILKRUN and Metro stores.

Each pack contains one buildable cardboard block with 40 unique CubeezTM to collect. Customers can build characters like Steve and Alex, creatures like Creeper and Enderman, and iconic blocks such as the crafting table and diamond ore.

Minecraft’s fandom continues to grow with the highly anticipated April 2025 release of the blockbuster movie, which was filmed right here in Aotearoa New Zealand.

As Minecraft mania sweeps the country, Woolworths New Zealand’s Director of Brand, Bríd Drohan-Stewart said: "Minecraft CubeezTM are a fun and interactive way for families and gaming enthusiasts alike to get hands-on with the popular game.

“We know New Zealanders of all generations are mad about Minecraft and our limited-edition Cubeez collection will build a little extra buzz into their regular weekly shop."

Federico San Martin, Senior Director of Minecraft Consumer Products, said: “We are thrilled to partner with Woolworths to bring this exciting retail partnership, Minecraft CubeezTM to our Kiwi fans. This collaboration is a testament to the enduring popularity of Minecraft and its ability to inspire creativity and imagination both on and off the screen."

A special collector case will also be available in store and online at Woolworths Supermarkets for $11.

Fueling the fun, fans should keep an eye out for a Minecraft CubeezTM foodie experience set to land in Auckland for a limited time in early March.