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Red Seal's Whitening Toothpaste with fluoride is NATRUE certified natural and clinically proven to whiten teeth by up to 3.5 shades in just three weeks*.


Naturally flavoured with sea salt, Red Seal's formula helps protect against tooth decay and cavities. Free from synthetic colours, artificial flavours, parabens, and SLS. Vegan-friendly and cruelty-free.


  • Made in New Zealand
  • NATRUE certified natural
  • Contains Fluoride
  • No synthetic colours
  • No artificial flavours
  • SLS & Paraben free
  • Vegan friendly
  • Cruelty free


Made in New Zealand and naturally certified to the NATRUE standard this toothpaste meets recommended guidelines set by the Ministry of Health for cleaning teeth and supporting oral hygiene. 


Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.


*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in Red Seal’s Whitening Toothpaste clinical study https://www.redseal.global/nz/whitening-toothpaste-clinical-study/


For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard