Made in New Zealand from local and imported ingredients.
Celebrating 70 years From beaches, BBQs and birthdays to bike races and movie dates, whether a cozy night in or a road trip with our mates. Bluebird has clocked up 70 years of good times with Kiwis, and we can't wait to share the next adventure. While a lot's changed since 1953, you can still rely on that big Bluebird taste, because when the bag opens, that's when the good times begin! Free the Bird. Made with 100% NZ grown potatoes No artificial colours Vegetarian friendly