Made in New Zealand
Inspired by nature, Red Seal's formula combines Baking Soda with Hydroxyapatite – a naturally occurring mineral found in teeth – for a fresh, clean feeling. Made in New Zealand, this NATRUE certified natural toothpaste is fluoride free, vegan-friendly, and cruelty-free. It’s formulated without parabens or SLS, and contains no artificial flavours, sweeteners, or synthetic colours - offering a clean, considered choice for everyday oral care.
- NATRUE Certified Natural
- Fluoride Free
- Vegan friendly & cruelty free
- Paraben free, SLS free
- No artificial flavors, sweeteners or synthetic colors
- Made in New Zealand
Made in New Zealand and naturally certified to the NATRUE standard.
Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.
For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard






