| Crush brassy tones for cooler, ashier, brighter blonde in just one use. With crushed violet and blue pigments, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Purple shampoos help to neutralize unwanted yellow and/or orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, Violet Crush Intense is a highly pigmented purple shampoo with crushed violet pigments that knocks out unwanted brassiness. |