Healthier choices

At Woolworths, we’re committed to helping you and your whānau eat well. We know life is busy, and prioritising nutrition isn’t always easy. That’s why we’re making it simpler to find nutritious options and fresh meal ideas every time you shop with us.

Making our shelves even better

We believe one of the best ways to help is by constantly improving the value and nutrition of the foods you buy every day. We’re always reviewing our Own Brand range to provide healthier or more budget-friendly options, while ensuring they remain just as delicious and high-quality as you expect.

Small changes, big impact.

Since 2022, we’ve worked hard to reformulate our recipes right here in Aotearoa. By tweaking our favourite staples, we’ve successfully removed 56 tonnes of sugar, 5 tonnes of salt, and 77 tonnes of saturated fat from our Own Brand products - all without compromising on taste.

Fresh ideas and simple tools

We want to provide you with the information you need to make the choices that work best for you. To help you navigate the aisles (or shop our website and app), we offer practical guidance and easy-to-use tools to make healthier shopping easier.

Discover more

Health Star Rating

Learn how to use front-of-pack star ratings to make informed, healthy choices.

Healthier recipes

Discover a range of delicious, easy-to-follow meal ideas that make cooking nutritious food simple—and taste great, too!

Shopping for specialty diets

Find gluten-free, dairy-free, vegan, and low-sugar products to suit your needs.