How do we keep our strawberries so fresh?
Keeping strawberries cold from the moment they're picked, until you pop them in your basket is how we make sure you're getting the freshest, juiciest, reddest strawberries every time. Watch the video below to learn more about how our team works with our growers, packers, drivers and distribution centre, to keep the cold chain going from farm to store.
Keeping it cool
Keeping it cool
Our cold chain is one of the most important aspects of getting fresh strawberries to you. It comes together with all the people who help to maintain consistency, quality and care throughout the process.
From the growers who pick & chill the berries at just the right time, to our delivery teams transporting berries in chilled, hard-sided trucks; all the way to our store teams, who place our berries straight into chilled conditions, ready for you to enjoy.
All of these things mean our fresh produce stays fresher for longer.
Woolworths is the only major retailer in New Zealand with a world-class berry cold chain like this. Chilled to perfection, from our growers to you.
Keep the Fresh Food Feeling going
The cold chain doesn't end at the store - you can keep it going to get the most out of your fresh fruit and vegetables by making some quick and easy choices with your next shop.
- Make your grocery shop the last task before you head home
- Take a cooler bag with you to the supermarket to pack your chilled items into
- Put chilled products into the fridge as soon as you get them home
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Fresh or Free Guarantee
We're so confident in the quality of our fresh produce - if it's not fresh...it's free.
Fruit and veg supply update
Want to know what’s growing well and tasting great this season? Get supply updates and news about growing conditions.